Waiting for customers to come into your dealership is just a reversal of the direction equivalent to selling door to door encyclopedias.
Less than ten years ago in 1999 with $100,000 Google search was started.
What made this important is that it did not create "new information" but a tool to be used for a new "process" of delivering information being requested by the end user that takes only seconds.
How long did it take your dealership to deliver accurate and high quality product information to the end user, the auto buyer? Hours, days or not at all? Why?
Vi Cerf, an American computer scientist who is the person most often called the father of the internet stated;
"There is no reason for news media to die, except for one thing: the business models are to tied up to the delivery models. That has to change".
Rephrase this statement and apply it to your dealerships current method of delivering product information.
Live online video product demo's are not an "IF" but a must have "NOW".
What are you waiting for?
