If you understand the value of Carfax and Kelley Blue Book etc. then let me clarify why it is so important to use an independent third party toll free call solution such as 1-800-AutoCam.
Here are some brief facts found at Inter800.com:
"Operations managers reported that 800 PRODIGY provided an ease of use and access of service that well exceeded the initial response, extending the sale into a customer.
1 800 JEEP EAGLE, rolled out during a Super Bowl, revealed increased response, and an elevated caliber of respondent, both more inclined, and more financially qualified, to buy -- plus a 50% conversion rate: within 12 months of the initial call to 1 800 JEEP EAGLE, 50% of callers bought either a Jeep Eagle or comparable vehicle. That's an incredibly high conversion rate on a very high-priced item. Bally's Health and Fitness' call center manager raved that their 1 800 WORKOUT and 1 800 FITNESS callers "were raising their hands, asking to buy."
Apparently the value of consumers actively semantically asserting the inherent "I WANT" demand in 1 800 PRODIGY, 1 800 WORKOUT, and 1 800 JEEP EAGLE, far exceeds the more tentative consumer behavior experienced when provided weaker response and access vehicles.
So 800 number brand names, recognized vernacular, and calls to action trigger an elevated response and a pronounced buying behavior. They attract more callers, who are more qualified by both desire, and ability, to buy."
Listen to what usually happens when a potential customer calls?
Tuesday, September 30, 2008
Issue 40
VOLUME 3 ISSUE 40
Shoppers cite dealer issues when rejecting new vehicle
J.D. Power report:
A majority of vehicles are rejected only after a new-vehicle shopper has visited a dealership, according to the J.D. Power and Associates 2008 Escaped Shopper Study released last week. The study, which analyzes the reasons consumers consider a model but ultimately purchase a different make or model, finds that 80 percent of vehicles are rejected after a new-vehicle shopper has visited a dealership. Three issues are among the top reasons for not purchasing a vehicle: another dealer has better service; limited availability of the specific vehicle shoppers are looking for on dealer lots; and lack of professionalism among personnel at the dealership.
"THE LACK OF PROFESSIONALISM IS NOT THE DEALERSHIP PERSONNEL BUT THE SYSTEM OF "RUSH SELLING" TO GET THE CUSTOMER'S OUT THE DOOR AS FAST AS YOU CAN IN THE AVERAGE +3 HOURS...If you meet, greet and present most of the vehicle features and benefits "live online" BEFORE the customer arrives then all you will have to do is turn the key for the test drive."
