pg.7(f) VIDEO EVERYWHERE

Is the Internet finally killing TV?

Part of article posted on moneycentral.msn.com

MSN ARTICLE-August/18/2008

"Is the Internet finally killing TV?

More than 80 million Americans have watched a TV show online. By 2013, a research group says, scheduled programs will account for less than half of all video viewed.  

By Christian Science Monitor

Is this the summer that the Internet finally kills television as we once knew it?

Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way.

But the growing number of new deals and new devices being announced suggests that a profound change in the way people watch video -- and what video they watch -- is under way.

The line between "television" and video via the Internet already has blurred and may disappear in coming years.

At least one industry analyst has declared "TV is dead" and welcomes Americans to a new age of video everywhere.

Increasingly, Americans are watching video when they want to, and on the screen that suits them at the time. And more programming is from new sources that threaten to unlock Hollywood's domination of content.

 

*Advertising your vehicles and informing customers by use of "live" video presentations will be soon one in the same.

There has been a great deal written about convergence and most of us have seen product placement in movies and television, so shifting and spending a portion of your advertising budget with us right now makes good business sense, don't you think?

Peter Latsoudis, Founder 1-800-AutoCam

pg.7(e) INNOVATION OR SUBSIDIES

How do you plan to grow your business in the future?

Wait for bigger factory subsidies to add to your bottom line?

That well is drying up and only the best of the best will survive.

Are you ready to compete on a national level? That is your competition and not the next local guy by brand or comparative model.

 

Take a read from INNOVATION.COM;

"Innovation is stifled when established beliefs tip over into arrogance that blinds a company to new opportunities. So, to create the right environment for innovation, an organization must start by challenging the dogmas about value.

• Consumer experience: What creates value for the consumer?
• Core competence: What is the basis for sustainable value creation?
• Process management: How can a company keep its promises and measure value?

To be able to imagine future, innovative ways of creating, capturing and delivering value, a company first needs to understand today's assumptions."

pg.7(d) AutoTrader.com President and CEO Chip Perry

ATLANTA (October 18, 2007)

www.autotrader.com/about/pressroom/media/pressrelease_detail.jsp?contentid=26229

REPRINT-“As an industry, we’ve got to do a better job of giving customers on-line access to the information they want,” said Perry.  “And manufacturers, dealer associations and dealerships should review their media mix and direct more of their branding and informational advertising to the Internet because that’s where the customers are focusing their attention.”

While, according to the study, 42% of new-car buyers said the Internet was the most helpful source of information during their car buying process, only 8% said television was the most helpful source of information, 2% said direct mail was the most helpful source and only 1% said radio or newspapers were the most helpful sources.

However, 2006 National Automobile Dealers Association (NADA) data indicated 27.3% of dealer advertising dollars were spent on newspapers, 19.5% was spent on television and 18.1% was spent on radio, while only 11.5% of dealer advertising dollars were spent on Internet.  Direct mail accounted for 10.2% of dealers’ advertising spend and 13.4% was attributed to "other" sources.  In 2005, according to NADA data, 9.9% of dealer advertising dollars were spent on Internet advertising.

“There will always be a place for the kind of brand-building advertising that television, radio and newspapers are great at,” said Perry.  “But when 42% of new car buyers say they find the Internet the most helpful resource for car shopping and only 11.5% of auto advertising dollars are directed to the Internet, there’s a huge disconnect between where the customers are looking and where the messages are going.

 

ARE YOU SPENDING YOUR $$$$ WISELY?

pg.7(c) READ THIS!

Statistics from the National Automobile Dealers Association

88% of customers said they received a lousy presentation and demonstration.

85% of consumers say their salesperson DID NOT control the sales process, build any rapport.

90% of sales people DO NOT do any follow-up whether the customer purchases or not.

78% of customers who visit your showroom buy a vehicle somewhere else.

THE BIG ONE HERE!

85% of customers made up their mind to purchase a vehicle BEFORE they left their house.

 

The sales process begins at the point of first contact NOT when the customers comes in. So why not do it not only the best way but the right way using our service.

Call us today at 1-800-288-6226.

pg.7(b) Quotes-Bill Gates, Founder of Microsoft

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction." From his book, "The Road Ahead," published in 1996.

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"And so it's fair to say what's going on today is like the arrival of the printing press, or the telephone or the radio. And these communications tools did have pervasive effects. They made the world a smaller place. They allowed science to be done more efficiently. They allowed politics to be done a new way. They had a modest impact on how people were educated, but people were optimistic that they would make a very big change. Now, the personal computer connected to the Internet is far more powerful in many ways than any of these other communications devices." Harvard Conference on Internet Society, May 29, 1996, Cambridge, Massachusetts.

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"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in. E-mail in Russia was very key in allowing people to get together and think about, did they want to revert back to the previous mode of government? In country after country, you can see that having these tools, there has really made a pretty incredible difference.

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*Thought you might enjoy reading and suggest taking a look at how this all applies to your business and whether your actively aligning it technologically wise to remain successful into the future.

pg.7(a) Are you selling cars or door to door encyclopedias?

Waiting for customers to come into your dealership is just a reversal of the direction equivalent to selling door to door encyclopedias.

Less than ten years ago in 1999 with $100,000 Google search was started.

What made this important is that it did not create "new information" but a tool to be used for a new "process" of delivering information being requested by the end user that takes only seconds.

How long did it take your dealership to deliver accurate and high quality product information to the end user, the auto buyer? Hours, days or not at all? Why?

Vi Cerf, an American computer scientist who is the person most often called the father of the internet stated;

"There is no reason for news media to die, except for one thing: the business models are to tied up to the delivery models. That has to change".

Rephrase this statement and apply it to your dealerships current method of delivering product information.

Live online video product demo's are not an "IF" but a must have "NOW".

What are you waiting for?