1-800-AutoCam

WiMax and Information Needed Everywhere

2009-01-08T13:30:00.001-06:00

How Will your Dealership Evolve to Face 2009

2009-01-02T11:06:00.001-06:00

How Will your Dealership Evolve to Face 2009?
by : Phil Sura

http://www.digitaldealer-magazine.com/index.asp?article=2198

2008-12-03T19:48:00.001-06:00

N/A

YouTube is going wide screen in advance of hosting more professional content.

2008-11-26T15:20:00.001-06:00

YouTube is going wide screen in advance of hosting more professional content.

Need I say more?

Video online is the newest way to increase dealer exposure on the Internet

2008-11-25T10:46:00.001-06:00

Good product and feel that there is a place for pre-recorded video for marketing purposes but live video presentation is about enhancing the sales process.

Dealer Refresh Article-November25, 2008

What the media is telling customer's and why you need to INCLUDE live video demo's online

2008-11-10T08:40:00.001-06:00

The reality is that if the sales process is not included by virtual means then there is NO service of guiding, advising and selling.

It then just becomes all about pricing. What do you need salespeople for then? Or even a brick and mortar location.

The business model of factory direct to the consumer is not the way retail automotive dealers sell vehicles.

I have said in previous posts that this will not be an automated process unless you have a vehicle for say $10,000 that runs on air

and changes colors depending on the customer's mood of the day.

CNN Money/Yahoo Autos-Don't: Negotiate in person-November 10, 2008

Negotiating over the phone or via email keeps you in your .comfort zone - your home or office - not the dealer's showroom While you're waiting for an answer on your offer, you're not stuck in an uncomfortable chair with nothing to look at but brochures.

Many dealerships now have Web sites where you can even search the vehicle inventory online and request a quote on a specific vehicle. That way you can be sure the vehicle you're negotiating on really has all the features you want.

When the negotiating's done, ask them to fax you the deal in writing so there will be no surprises when you arrive to get your car.

But we're not recommending you avoid dealerships altogether. Before you get down to numbers, you'll want to test drive the vehicles and get a walkaround from a knowledgeable salesperson. Just be clear when you go in that you'll not be purchasing the vehicle that day. You still have some other research you want to do.

Question: How to do you work with buyer's that are no longer coming in?

Answer: 1-800-AutoCam..."What they see IS what they get"

Web-based salesmanship: "This campaign won did yours?

2008-11-10T08:27:00.001-06:00

Newsweek article

"Obama has drawn to his side an impressive cadre of similarly credentialed types, most of them entrepreneurs who are smart about rising sectors of the new economy, especially communications and digital technology. It helps explain why Obama's campaign was a cutting-edge exercise in phone, texting and Web-based salesmanship"

How much more convincing do you need that "live" online video with our solution is what you need to do?

2008-11-01T11:41:00.001-05:00

"I remember the foundation for each of my businesses. MicroSolutions was very simple. To use microcomputers and software to help our customers become more productive, profitable and gain a competitive advantage. AudioNet, which became broadcast.com was simple as well: use the internet to enable real-time, worldwide communications of entertainment and business applications. HDNet is to create great entertainment, originated in High Definition format to allow our distributors to compete for the highest margin customers."

Mark Cuban Billionaire entrepreneur

Blog Maverick

Are you doing EVERYTHING you can to make a sale?

2008-10-27T18:25:00.001-05:00

October 28, 2008-Dealix/Cobalt study, only eight percent of third-party leads that resulted in a sale, closed at the dealer who received the original lead. Jon Osborn, research director at J.D. Power and Associates, “It is now more important than ever for dealers to cast as wide a net as possible toward the limited supply of vehicle shoppers.”..."How you follow-up and how often you do it can be equally as important, however."...

http://www.dealermarketing.com/component/content/article/62-latestcrm/1310-when-following-up-cast-a-wide-net.html

-Less than 10 years ago a few large dealers would tell me that the "Internet" was a fad. Also, there was a marketing group that assembled a focus group hired by one of the large dealer groups at the time that convinced them NOT to invest in e-commerce and only spend their ad money in print. This unmentioned company never evolved their selling model of customer's shopping for a vehicle online and guess what happened? Gone with the dust but I think that they still operate a small buy here pay here used car lot.

Look at it now and where it's going-Live video collaboration is the new retail automotive selling model-Pete Latsoudis

2008-10-13T15:12:00.011-05:00

We are trying out this online document service demo. It looks pretty cool and we'll soon determine if this is a great way to enable our visitors to download the reference articles. Thanks for taking a look...

Software

pg.8 Why use our toll free telephone system?

2008-09-20T11:53:00.008-05:00

If you understand the value of Carfax and Kelley Blue Book etc. then let me clarify why it is so important to use an independent third party toll free call solution such as 1-800-AutoCam.

Here are some brief facts found at Inter800.com:

"Operations managers reported that 800 PRODIGY provided an ease of use and access of service that well exceeded the initial response, extending the sale into a customer.

1 800 JEEP EAGLE, rolled out during a Super Bowl, revealed increased response, and an elevated caliber of respondent, both more inclined, and more financially qualified, to buy -- plus a 50% conversion rate: within 12 months of the initial call to 1 800 JEEP EAGLE, 50% of callers bought either a Jeep Eagle or comparable vehicle. That's an incredibly high conversion rate on a very high-priced item. Bally's Health and Fitness' call center manager raved that their 1 800 WORKOUT and 1 800 FITNESS callers "were raising their hands, asking to buy."

Apparently the value of consumers actively semantically asserting the inherent "I WANT" demand in 1 800 PRODIGY, 1 800 WORKOUT, and 1 800 JEEP EAGLE, far exceeds the more tentative consumer behavior experienced when provided weaker response and access vehicles.

So 800 number brand names, recognized vernacular, and calls to action trigger an elevated response and a pronounced buying behavior. They attract more callers, who are more qualified by both desire, and ability, to buy."

Listen to what usually happens when a potential customer calls?

Tuesday, September 30, 2008
Issue 40
VOLUME 3 ISSUE 40

Shoppers cite dealer issues when rejecting new vehicle
J.D. Power report:

A majority of vehicles are rejected only after a new-vehicle shopper has visited a dealership, according to the J.D. Power and Associates 2008 Escaped Shopper Study released last week. The study, which analyzes the reasons consumers consider a model but ultimately purchase a different make or model, finds that 80 percent of vehicles are rejected after a new-vehicle shopper has visited a dealership. Three issues are among the top reasons for not purchasing a vehicle: another dealer has better service; limited availability of the specific vehicle shoppers are looking for on dealer lots; and lack of professionalism among personnel at the dealership.

"THE LACK OF PROFESSIONALISM IS NOT THE DEALERSHIP PERSONNEL BUT THE SYSTEM OF "RUSH SELLING" TO GET THE CUSTOMER'S OUT THE DOOR AS FAST AS YOU CAN IN THE AVERAGE +3 HOURS...If you meet, greet and present most of the vehicle features and benefits "live online" BEFORE the customer arrives then all you will have to do is turn the key for the test drive."

pg.7(f) VIDEO EVERYWHERE

2008-08-18T16:10:00.002-05:00

Is the Internet finally killing TV?

Part of article posted on moneycentral.msn.com

MSN ARTICLE-August/18/2008

"Is the Internet finally killing TV?

More than 80 million Americans have watched a TV show online. By 2013, a research group says, scheduled programs will account for less than half of all video viewed.

By Christian Science Monitor

Is this the summer that the Internet finally kills television as we once knew it?

Most industry observers are stopping short of that prediction, citing some significant hurdles still in the way.

But the growing number of new deals and new devices being announced suggests that a profound change in the way people watch video -- and what video they watch -- is under way.

The line between "television" and video via the Internet already has blurred and may disappear in coming years.

At least one industry analyst has declared "TV is dead" and welcomes Americans to a new age of video everywhere.

Increasingly, Americans are watching video when they want to, and on the screen that suits them at the time. And more programming is from new sources that threaten to unlock Hollywood's domination of content.

*Advertising your vehicles and informing customers by use of "live" video presentations will be soon one in the same.

There has been a great deal written about convergence and most of us have seen product placement in movies and television, so shifting and spending a portion of your advertising budget with us right now makes good business sense, don't you think?

Peter Latsoudis, Founder 1-800-AutoCam

pg.7(e) INNOVATION OR SUBSIDIES

2008-08-18T14:23:00.002-05:00

How do you plan to grow your business in the future?

Wait for bigger factory subsidies to add to your bottom line?

That well is drying up and only the best of the best will survive.

Are you ready to compete on a national level? That is your competition and not the next local guy by brand or comparative model.

Take a read from INNOVATION.COM;

"Innovation is stifled when established beliefs tip over into arrogance that blinds a company to new opportunities. So, to create the right environment for innovation, an organization must start by challenging the dogmas about value.

Consumer experience: What creates value for the consumer?
Core competence: What is the basis for sustainable value creation?
Process management: How can a company keep its promises and measure value?

To be able to imagine future, innovative ways of creating, capturing and delivering value, a company first needs to understand today's assumptions."

pg.7(d) AutoTrader.com President and CEO Chip Perry

2008-08-12T12:03:00.002-05:00

ATLANTA (October 18, 2007)

www.autotrader.com/about/pressroom/media/pressrelease_detail.jsp?contentid=26229

REPRINT-“As an industry, we’ve got to do a better job of giving customers on-line access to the information they want,” said Perry. “And manufacturers, dealer associations and dealerships should review their media mix and direct more of their branding and informational advertising to the Internet because that’s where the customers are focusing their attention.”

While, according to the study, 42% of new-car buyers said the Internet was the most helpful source of information during their car buying process, only 8% said television was the most helpful source of information, 2% said direct mail was the most helpful source and only 1% said radio or newspapers were the most helpful sources.

However, 2006 National Automobile Dealers Association (NADA) data indicated 27.3% of dealer advertising dollars were spent on newspapers, 19.5% was spent on television and 18.1% was spent on radio, while only 11.5% of dealer advertising dollars were spent on Internet. Direct mail accounted for 10.2% of dealers’ advertising spend and 13.4% was attributed to "other" sources. In 2005, according to NADA data, 9.9% of dealer advertising dollars were spent on Internet advertising.

“There will always be a place for the kind of brand-building advertising that television, radio and newspapers are great at,” said Perry. “But when 42% of new car buyers say they find the Internet the most helpful resource for car shopping and only 11.5% of auto advertising dollars are directed to the Internet, there’s a huge disconnect between where the customers are looking and where the messages are going.

ARE YOU SPENDING YOUR $$$$ WISELY?

pg.7(c) READ THIS!

2008-08-07T12:34:00.002-05:00

Statistics from the National Automobile Dealers Association

88% of customers said they received a lousy presentation and demonstration.

85% of consumers say their salesperson DID NOT control the sales process, build any rapport.

90% of sales people DO NOT do any follow-up whether the customer purchases or not.

78% of customers who visit your showroom buy a vehicle somewhere else.

THE BIG ONE HERE!

85% of customers made up their mind to purchase a vehicle BEFORE they left their house.

The sales process begins at the point of first contact NOT when the customers comes in. So why not do it not only the best way but the right way using our service.

Call us today at 1-800-288-6226.

pg.7(b) Quotes-Bill Gates, Founder of Microsoft

2008-08-05T14:40:00.002-05:00

"We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten. Don't let yourself be lulled into inaction." From his book, "The Road Ahead," published in 1996.

----------------------------------------------------------------------------------

"And so it's fair to say what's going on today is like the arrival of the printing press, or the telephone or the radio. And these communications tools did have pervasive effects. They made the world a smaller place. They allowed science to be done more efficiently. They allowed politics to be done a new way. They had a modest impact on how people were educated, but people were optimistic that they would make a very big change. Now, the personal computer connected to the Internet is far more powerful in many ways than any of these other communications devices." Harvard Conference on Internet Society, May 29, 1996, Cambridge, Massachusetts.

---------------------------------------------------------------------------------

"I'm a great believer that any tool that enhances communication has profound effects in terms of how people can learn from each other, and how they can achieve the kind of freedoms that they're interested in. E-mail in Russia was very key in allowing people to get together and think about, did they want to revert back to the previous mode of government? In country after country, you can see that having these tools, there has really made a pretty incredible difference.

---------------------------------------------------------------------------------

*Thought you might enjoy reading and suggest taking a look at how this all applies to your business and whether your actively aligning it technologically wise to remain successful into the future.

pg.7(a) Are you selling cars or door to door encyclopedias?

2008-08-05T12:26:00.002-05:00

Waiting for customers to come into your dealership is just a reversal of the direction equivalent to selling door to door encyclopedias.

Less than ten years ago in 1999 with $100,000 Google search was started.

What made this important is that it did not create "new information" but a tool to be used for a new "process" of delivering information being requested by the end user that takes only seconds.

How long did it take your dealership to deliver accurate and high quality product information to the end user, the auto buyer? Hours, days or not at all? Why?

Vi Cerf, an American computer scientist who is the person most often called the father of the internet stated;

"There is no reason for news media to die, except for one thing: the business models are to tied up to the delivery models. That has to change".

Rephrase this statement and apply it to your dealerships current method of delivering product information.

Live online video product demo's are not an "IF" but a must have "NOW".

What are you waiting for?

pg.6 Kelley Blue Book and Autonation Article Comment

2008-04-30T17:21:00.014-05:00

February 19, 2008 www.internetresearchpro.com

..."Consumers know and trust Kelley Blue Book values more than any other valuation source," Marcotte added. "By utilizing Kelley Blue Book values on our sites, we're providing shoppers what they want and need and keeping them on our sites longer."...
..."Having Kelley Blue Book values on our Web sites and on our lots helps bridge the trust gap between our dealers and car shoppers," said Gary Marcotte, senior vice president of marketing and e-commerce for AutoNation."...

Very true BUT hold on a minute and think about...I completely agree that it helps establish validity with regard to pricing but what it DOES NOT DO is start the selling process because you can't price a vehicle "low" enough ever to make that happen.

It takes interaction between a customer and a sales representative so when one wonders why the rep has to go back and forth price cutting while working with management, here is the answer...

Because they are selling a price and not the vehicle if the customer has never been given a product presentation henceforth establishing VALUE in that pre-owned vehicle or new car model.

Pricing may help generate inquiries but it's a slippery slope because customers demand open market pricing upfront.

So your damned if you do give pricing and damned if you don't but forgiveness can be had if you repent from the old school ways by giving that online customer respect for their time, distance traveled and trust in providing valid information BEFORE you ask the question "what day is good for you?, morning or afternoon? and blah blah blah" and so on. Huh, they didn't show up. Go figure, something must of "happened"...dog sick, somebody died, leaky roof etc.

Crap customers are created through bad service and not born that way. So you gave them a price and your upset they didn't have respect for your time price cutting?
Get over it. Information trumps price in making sales. The better you can deliver it the more you sell.

While your here think about this...Why does a customer ask you for more static pictures when you have posted 20 zillion of them online? Obvious answers, they look terrible, too small or way too slow loading because your website builder got cute and thought it would be cool to make them load in flash.

What is the customer really asking you for? Your help and the desire in building a relationship pursuant to buying a vehicle, get it? If they ask for ANY information the unspoken words are still the same with one exception when they inquire "do you still have the car, I'll buy for the price advertised and here is my credit card" done deal, ya right, happens that way all the time. LOL!!!

Anybody want to bet on whether my company's service is the future?

Call me direct anytime and anyplace and bet your commissions on it. Well maybe not because you have to sell something first, so cash will do.

Pete Latsoudis, 1-800-Autocam

pg.5 One Web: Desktops and Devices Unite!

2008-04-30T09:15:00.002-05:00

It's coming soon to a customers big screen at home or office are you ready autodealers?

Look at this way, has anybody heard about one of the key ingredients to a successful business as being location, location, location?

YOUR MOST IMPORTANT LOCATION IS YOUR WEB AND HOW WELL YOU PRESENT YOUR PRODUCTS AND SERVICES. Having a beautiful waterfall in the showroom is great but THAT IS NOT THE FIRST PLACE YOUR CUSTOMERS VISIT!

Here is an excerpt of what is developing and you can read the rest by clicking the title link above.

..."If Adobe has its way -- given its Open Screen Project announcement of May 1 -- that will be the case. The Open Screen Project is an Adobe-led effort to drive rich Internet experiences across televisions, personal computers, mobile devices and consumer electronics"...

pg.4 Attention Dealer Principles Why Your IT Manager Said NO To Our Service

2008-04-24T09:58:00.007-05:00

*Article Baselinemag.com-Ericka Chickowski March 23, 2008 --IT Labor Shortage or Not, Gaps Remain

...Steven Ostrowski, director of corporate communications for the Computer Technology Industry Association (CompTIA)...

"Ostrowski agrees, explaining that one of the biggest skills gaps that his organization currently sees in the IT job market is in soft skills, like management, communication and understanding of business processes.

“What we're finding and what we're hearing is that companies no longer want people just with strong technical skills,” he said. “They need to have a combination of technical, and business knowledge in that understanding how it fits into the business interests or the business operations of the organization they work for."

Ostrowski explains that in today’s tight economic times, many businesses are looking to squeeze as much value as they can out of their existing IT infrastructure.

Martineau agreed with Ostrowski’s assessment.“So they need people who can tell them how to take what they have today and make it work to its optimum capacity so that they can either become more productive as a business or reduce costs as a business,” he said. “And if an employee doesn’t understand how technology fits into the whole business scheme of things then they’re not much use to their employer as an IT worker.”

-So if your employing IT Sales Managers who are technically skilled but do not understand the core "sales process" of YOUR BUSINESS, how many deals are you losing not solving the problem of time, distance and trust?

pg.3 Google and Your Ad Money

2008-04-14T10:05:00.007-05:00

Is your dealership spending thousands of dollars thinking Google can help you sell more cars? Think again.

Google is not at your dealership behind a computer building relationships with customers or product presenting.

You need to only understand that yes indeed customers found your site using Google search results, but in fact used it as shortcut so they would not have to put it into their browser address box with your web address http://www....com

Read this excerpt from eWeek.com Apri, 10, 2008 by Clint Boulton

"The one area where Google isn't particularly strong is in e-commerce transactions, where its Google Checkout platform sees only about 1 percent of what is sold on the Internet."...

My point here is that by subscribing to the 1-800-Autocam service your dealership would NOT be increasing ad and marketing expenses but in fact reducing it by shifting the money away from unsubstantiated results like Google ads.

Our service is either a Yes or No. Did you or did you not gain interest or sell a vehicle using it? period.

pg.2 Simply amazing!

2008-04-05T13:55:00.016-05:00

We have been using the GO LIVE DEMO service for a few months and the response has been incredible.

Customers love that we are able to reduce the inquiry response time and time spent at our store by at least 50% by conducting a go live demo BEFORE they come in.

We are a new and ever growing luxury pre-owned autodealer in Northwest Indiana and have always known how important building trust with customers is.

There is truly nothing that can be said that customers haven't heard before about generally describing a vehicle that is for sale. Carfax and sending thank you for your inquiry alone is like driving in the dark with your eyes closed shut.

When they approached me about subscribing to the service I only had to ask myself why would I send anybody money to buy a car based on a few photos or pre-recorded and poor quality videos?...I wouldn't!

Want more bids on ebay and a better sale price? We found how much less work it truly was to stop the e-mail madness of sending documents and pictures back and forth. In conducting a live demo the customer and presenter visually see
the same vehicles features at the same time therefore customers
expectations are met based on self conclusive facts.

With 1-800-Autocam my sales presenters now can bridge our brick and mortar store with the virtual customer and aren't just waiting at the door all day for a fresh up.
It keeps them pro-active in a 10 hour day instead of trying to get lost or cut out early.

We also have had customers that where previously in the store but unfortunately the particular vehicle they where looking for was not in stock at the time.

When we searched and got the car for the customer, call after call to set appointments became a challenge because as almost everybody these days time is very valuable and the ever present lack of trust and "will be a waste of time if not as described". Now we can take firm and not maybe deposits from out of state buyers because what they see live online is what they will get.

Anytime or anyplace at home or office, our online customers are able to view in a matter of minutes and query the presenter about the vehicle of interest.

One more fact is that we are being overwhelmed by e-mail inquiries but which ones are more important than others?

The one's that lets us start the sales process by clicking and calling for a live demo...period. It is so easy to get off price alone and schedule a test drive if you give the customer something else to talk about OTHER than just "what's your best price".

Selling automobiles is truly a service and we are thankful for 1-800-Autocam letting us become part of the "e-vrolution" of an industry.

Joe-General Manager Dupont Motors Inc.

pg.1 “People don’t like to be sold"

2008-04-05T12:00:00.005-05:00

www.smallbiztrends.com-January 25, 2008 By Anita Campbell

Siamak Taghaddos, GotVMail Communications – “People don’t like to be sold. If they did, they would spend all their free time in car dealerships. Instead, people want to be informed, they want to be educated. You’ll find your best customers are those you educate about your product or service and who then decide to purchase it because it is a good fit for them.

Prospects who buy your product/service but are not educated about your offering will be disappointed. They will not be return customers. Worse, they will tell others how they got ’sold’ by you. In the Internet age, this can quickly be very destructive to your business.”

DO YOU WANT TO BE SUCCESSFUL AND COMPETE IN TODAY'S MARKETPLACE? THEN LISTEN TO WHAT OTHER BUSINESS LEADERS ARE SAYING.

BOTTOM LINE...OLD SCHOOL WAYS DO NOT WORK.
ADAPT OR MOVE ON BECAUSE YOU WON'T BE ABLE TO "BUY" YOUR BUSINESS ANYMORE WITH GIMMICKS OR LOOK AT ME I AM ACTING CRAZY SO COME ON IN TODAY FOR A BETTER DEAL COMMERCIALS. Pete Latsoudis-1-800-AutoCam

2008-04-05T07:45:00.278-05:00

A "E-vrolutionary" Media Marketing Service For
Today's Challenges When Dealing With
Retail Automotive Consumer's...

• TIME • DISTANCE • TRUST •

• SHOW & SELL •

Any of your vehicles to customers located anywhere
in the country with our GO "LIVE" DEMO solution.

Customer's click the button or link embedded
into your website, e-mail message or online ad and begin
viewing a high resolution video feed and call to tele-query
your product presenter for a product demonstration.

New, Pre-owned or Certified vehicles inquiries
are converted into live virtual customer's, just as though
they where standing in your vehicle showroom right now!

*We provide the technology required to your retail automotive dealership for live media marketing vehicle demonstrations.

*Consultation on ad promotion and placement is included.

-Current Facts Of Why To Use Our Service-

*Cars.com-Dealer Advantage-Reprint By Jennifer Suzuki, Ward’s Dealer Business
"A fresher, more modern approach eliminates the fears prospects have of auto retailers and understands why many vehicle shoppers are online in the first place. First, you need to address specific customer fears. Those include the fear of salespeople waiting to attack anyone that drives onto a dealership parking lot, customers getting pushed off to another salesperson or manager and the sometimes protracted length of time it can take to go through the sales process.

If you can take these fears away and develop solid selling processes to meet today’s buyer’s expectations, you’ll have something to sell on that phone call: quality customer treatment and service.

In many cases, internet salespeople immediately discuss the vehicle that was requested on the lead with the prospect"...(WITHOUT ANY PRODUCT DEMONSTRATION OR PRESENTATION)
"What happens next? “What is your BEST PRICE?”...
Making a bit more sense why using our GO LIVE DEMO solution is so important.

Those are two questions that will reduce your profit margin, increase noncommitment and tie up your salespeople’s time, only to possibly lose out in the end. Old-school selling tactics don’t work anymore, either."

*Fort Lauderdale, FL (PRWEB) March 10, 2008 -- AutoUSA, the industry's leading provider of the highest quality Internet-generated consumer leads to auto dealer's nationwide, announced today that in a survey of 400 automotive dealerships, over 90% of respondents ranked "accuracy of the information" as the most important feature that keeps dealer's satisfied with third party new car lead providers.

*Forbes.com April 05, 2008--"The average amount of engaged time should be one-and-a-half to two hours," says Mark Rikess, CEO of the Rikess Group, an automotive dealership consultancy. "But the average amount of time people are engaged is three to four hours."

*PRNewsOnline.com March 24, 2008 --Video just may be coming into its prime as far as communications channels go. The latest iteration of The Kelsey Group's User View study found that:

59% of those surveyed claimed to watch only video; and,
More than 50% engage in some sort of "response activity," which included visiting a Web site, going to a physical location or making a purchase.

*EWeek.com January 02, 2008 --As much as e-mail, instant messages, blogs and their brethren technologies have helped knowledge workers better collaborate, interruptions and duplications derived from these forms of digital communication and content are overwhelming workers to the point of distraction.

The result is an egregious lack of productivity that may cost the U.S. economy $588 billion a year, according to a report by Basex, which has tabbed information overload as the "Problem of the Year" for 2008.

*Redsofts.com 2006-2008 --Two of the Biggest Stumbling Blocks to CRM:
1. The success of customer relationship management depends on whether each interaction of customers with the organization was satisfying enough.
2. The cumbersome process is cost ineffective and unfriendly to maintain and track product and user data accurately.

*Great article excerpt from Baselinemag.com
By Chris Gonsalves March,04,2008

Ego Massage Does Your Business More Harm Than Good
- How it works in IT-

"You have an IT admin who makes decisions on new technology with a success rate roughly akin to a coin flip. But being the evolved, new-age manager you are, you lie and tell him his instincts are first rate.

When the spam filtering technology he installed starts to gobble legitimate e-mails—infuriating users and crushing corporate productivity—he’ll go to the wall trying to defend his choice. He’ll blame user error, insufficient training, nefarious outside forces… anything to keep from admitting he made a bad call. After all, YOU told him he was a whiz. Is any of this sounding familiar?"
Once again and never can say it enough, selling is about relationship building and providing a service and NOT by automation.

"Today's Retail Automotive Future Is About Selling Right Now!"
...LIVE ONLINE...
Pete Lats, Founder
1-800-AutoCam®